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10 Jan 12 - Marketing News

Marketing tricks with iconic brand names
In the audio Mr Proud is talking about the techniques of marketing a product by changing brand names, how food manufacturing is moving offshore and other marketing stuff. We'd like to hear your thoughts too... you can leave a comment on the ABC Western ...

AMs back Games marketing crackdown
A controversial crackdown on "ambush" marketing during this year's Olympic football events has been backed in the Welsh Assembly.

Corporate-Bond Market Absorbs Nine Deals Tuesday
By Patrick McGee Of DOW JONES NEWSWIRES NEW YORK (Dow Jones)--Corporate issuance in 2012 continues at a robust pace, with nine investment-grade borrowers selling debt in Tuesday's market. Eight of the deals add up to $3.925 billion; the size of the ...

NH voters say most campaign mass marketing ineffective
Ron Paul followed closely behind Romney with mailings and phone calls, voters say Manchester, New Hampshire (CNN) -- As people head to the polls in New Hampshire, the campaigns will learn whether all the funds used for direct marketing to voters was ...

Give box office shocker "Devil" its marketing due
By Joshua L. Weinstein LOS ANGELES (TheWrap.com) - A combination of targeted marketing, lucky timing and the hands-on involvement of one of the biggest producers in Hollywood turned "The Devil Inside" from a super-low-budget orphan into the nation's No ...

Cricket's winning sales pitch
By Alan Kohler Marketers and their CEOs everywhere are watching what James Sutherland and Mike McKenna are doing to Australian cricket and taking notes, and not just because they like the game.

Marketing Management Analytics Announces the Successful Launch of its Pricing ...
The solution is designed to help decision makers in sales, marketing and finance define, implement and track the in-market performance of pricing strategies. The current economic climate has presented companies with a significant dilemma when it comes ...

PPC Firm Clix Marketing Creates Strategic Partnership with SEO Firm Brick ...
Brick Marketing will now be referring all current and future PPC clients to Clix Marketing for PPC campaign management.

Mobile Phone Marketing Exponentially Growing With Huge Increase In Smartphone ...
The implications are huge for mobile marketing business and anyone wanting to get their message out via mobile marketing, according to Digital Marketer. Mobile phone marketing is going exponential, according to the premium marketing portal Digital ...

Barbara Lucks: Marketing board is not a chamber of commerce
The Snowmass Village Marketing Board is not a chamber of commerce. It is more of a publicly funded tourism council. The objective is to get people to travel to your location by plane, train or automobile, empty their wallets and then go home.

Urban Communications Inc. Announces Appointment of Sales & Marketing Director
VANCOUVER, BRITISH COLUMBIA, Jan 10, 2012 (MARKETWIRE via COMTEX) -- Urban Communications Inc. /quotes/zigman/287179 CA:UBN +14.29% is pleased to announce that Jack Stewart has joined Urban as director of sales and marketing effective January 3, 2012.

Imprev expands business, adds marketing team
Bellevue marketing technology company Imprev says it is capitalizing on a trend that has real estate agents and brokers spending more on marketing and technology. Imprev recently signed long-term contracts with real estate leaders RE/MAX and ...

Optimizer HQ Announces Launch of Texta SMS Marketing Platform
F) announced today that their newest SMS marketing product 'Texta' launched in New Zealand with an introductory offer of just 4c per message.

Discover the World Marketing Creates Global Sales Division
By Discover the World Marketing SCOTTSDALE, Ariz., Jan. 10, 2012 /PRNewswire/ -- Discover the World Marketing has created a global sales division to respond to strong growth and diversification of its client portfolio.

Fashion News: Tim Tebow's marketing potential noted
Is Tim Tebow God's gift to marketing? He could be soon. He's already working with Jockey, Nike and FRS Energy drinks.

Affinity Gaming Selects the Advanced Intelligence Marketing System as CRM Solution
10, 2012 /PRNewswire via COMTEX/ -- Marketing Results, Inc., a leading casino marketing and consulting agency, today announced the expansion of the Advanced Intelligence Marketing (AIM®) license agreement with Affinity Gaming to include Terrible Herbst ...

A Low-Priced Rival Pushes to Take Over France's Mobile Phone Market
Mr. Niel signaled Tuesday that he would not depart from the brash, aggressive, price-based marketing formula - an exception in France - that has attracted nearly five million customers to Free's broadband offering in little more than a decade.

HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts
CAMBRIDGE, MA, Jan 10, 2012 (MARKETWIRE via COMTEX) -- HiveFire, Inc., an online content marketing technology company, today announced it will host an upcoming American Marketing Association (AMA) webinar on how marketers can use content marketing and ...

Disney replacing Carney with experienced marketing executive
Walt Disney Studios chairman Rich Ross has selected an experienced Hollywood hand to replace departing worldwide marketing president MT Carney and hopes to finish negotiating a contract with the new executive later this week, two people familiar with ...

Premier Advantage Marketing Featured in Direct Marketing News 2012 Essential ...
Tom Emmerson, of Premier Advantage Marketing is featured in a DM News article on direct mail's lasting impression. Direct Marketing News (DM News), a publication of Haymarket Media, is a magazine poised as the independent authority for direct and ...