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11 Feb 10 - Communications Advertising News

Leading agency STW hit by advertising slump
... with the global advertising slowdown to trigger double-digit drops in revenue and earnings for advertising and communications company STW Group. ...

Journal Communications Posts 4Q Profit
But the company, which also operates smaller community newspapers as well as radio and TV stations, continued to suffer from the industrywide advertising ...

Viacom Sees 'Sequential Improvement' in 1Q Ad Revenue
In the fourth quarter, Viacom posted a 3% decline in worldwide ad revenue to $1.3 billion and a 4% drop in domestic advertising, showing continued weakness ...

Discovery Communication stock skids despite strong fourth quarter
Pushed by growth in distribution and advertising, total revenue increased to $964 million in the fourth quarter, up 7 percent from $904 million in the ...

Ukraine's Kyivstar Selects Comverse HUB Mobile Advertising Platform To Deliver ...
... converged billing and active customer management, and IP communications. "Comverse makes mobile advertising more relevant to the user with a one-on-one ...

Scripps Networks, Discovery Communications Post Profit
... Communications Inc. and Scripps Networks Interactive Inc. said profitability improved in the fourth quarter along with increased advertising revenue. ...

ACA responds on Belgian agencies' virtual strike
Today, the Association for Communication and Advertising in South Africa (ACA) applauded the stand taken by those agencies. ACA CEO, Odette Roper says: “If ...

ComScore Acquires ARSGroup As Sales Grow
Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion ...

Canoe Ventures and CableLabs(R) Announce Advanced Advertising "Innovation Lab ...
The SCTE 130 standard is a multipart specification that defines how advertising-placement servers (ad decisions systems or ADS) communicate with ...

Abacast Announces New Board Members and Record 2009 Revenues
He received his MBA degree from the University of Southern California's Marshall School of Business after earning his undergraduate degree in Communications ...


Web definition of Advertising:
  • ad: a public promotion of some product or service
  • the business of drawing public attention to goods and services
  • Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. ...
  • communication whose purpose is to inform potential customers about products and services
  • advertise - call attention to; "Please don't advertise the fact that he has AIDS"
  • advertise - make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"
  • advertiser - someone whose business is advertising
  • The Advertiser is a daily tabloid newspaper published in the city of Adelaide, South Australia. The Advertiser was first published on 12 July 1858 and is currently printed daily from Monday to Saturday, a Sunday edition exists under the name of the Sunday Mail. ...
  • The Advertisement (L'Inserzione) is a theatre play by Italian writer Natalia Ginzburg, first performed in Great Britain by the National Theatre in 1968.
  • advertiser - One who advertises
  • advertise - To give public notice of; to announce publicly; as to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting ...
  • advertisement - A commercial solicitation designed to sell some commodity, service or similar; A public notice
  • Using our Website to advertise or perform any commercial solicitation.
  • Any paid form of non-personal presentation and promotion of goods and services by an identified sponsor.
  • Non-personal, paid communication such as newspaper, radio, direct mail and TV directed toward the general public or, in some cases, specific prospective client groups to provide information about the time, place, contents, and arrangements of an auction.
  • The business of trying to persuade people to buy a product or services.
  • advertisement - The public announcement, publication, or solicitation, as required by the Contracting Authority, inviting bids for work to be performed or materials to be furnished.
  • To advertise is to represent a method of play. For example, you play tight and only call when you have great cards, then show them. Next time you can call with rubbish (bluff) and players think you have another strong hand.
  • is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. ...
  • Many filmgoers complain about commercial advertising shorts, arguing that their absence would be one of the main advantages of going to a movie theater. ...
  • A marketing system where an advertiser agrees to pay a certain amount of money , each time his ad is clicked.
  • A paid, mediated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.
  • Articles about companies and products are written in an objective and unbiased style. Article topics must be third-party verifiable, so articles about very small "garage" or local companies are typically unacceptable. ...
  • any paid form of non-personal communication of ideas or products in the prime media, ie television, the press, posters, cinema and radio, the internet and direct marketing
  • Usually a companys encouragement to consumers to buy its products or services. Advertising is paid for by the sponsoring business. Nonjournalists often confuse advertising with publicity. See the business OF journalism page.
  • RealJock makes no claims, warranties or guarantees of any of the products or services offered by an advertisement on the Websites; purchases or services purchased from any Website advertiser are between the Website visitor and the advertising company. ...
  • advertisement - A government-funded body whose role it is to help unblock the issues holding up large planning applications, increase the knowledge and expertise of local authorities in handling such projects, share good practice across the sector and act as a partner to local authorities and independent ...
  • advertise - To make a public announcement of the intention to purchase goods, services or construction with the intention of increasing the response and enlarging the competition. ...
  • advertise - publication of the notice of designation of the source of the incident and the procedures by which the claims may be presented, according to 33 CFR part 136, subpart D.
  • advertisement - A message printed in the newspaper in space paid for by the advertiser.
  • advertiser - (Adelaide), 6 June 1904
  • advertisement - Writing that is used to sell a product or servise
  • The practice of bringing to the public's notice the good qualities of something in order to induce the public to buy or invest in it.
  • The lifeblood of any newspaper is the income derived from its advertising. This fact is reflected in the prominent Page One positioning of ads, usually to the exclusion of late-breaking news stories, a practice which was continued well into this century. ...
  • Restaurants are listed at the discretion of the editorial department of TEXAS MONTHLY. We do not list a restaurant in exchange for advertising--past, present, or future. A restaurant review may not be purchased.

Definitions are extracted from Google on 14/02/2009 6:50:42 PM