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06 Feb 12 - Business Marketing News

Calling All Marketers: Business Marketing Association Now Accepting Entries ...
By Business Marketing Association CHICAGO, Feb. 6, 2012 -- /PRNewswire/ -- The Business Marketing Association (BMA) today announced that it has opened nominations and is now accepting award submissions for the prestigious 2012 B2 Awards competition.

Local Small Business Marketing Turns To The Web
The advertising game has changed, and many small businesses are finding it harder to connect with customers. Kurt Abel of Square One Web Solutions, a Los Angeles based web marketing agency, has noted that his clients have a few things in common.

Schipul -- The Web Marketing Company Announces Two Senior-Level Promotions
HOUSTON, Feb 6, 2012 (GlobeNewswire via COMTEX) -- Schipul -- The Web Marketing Company ( www.schipul.com ), a leading Web marketing and software development company, today announced the promotions of Aaron Long and Rodney Sabrsula to vice president.

Leaders in Automotive Digital Marketing – Response Logix and Digital Air ...
The combined company has two robust business units: Response Logix offering a dynamic prospect-response digital marketing solution and Digital Air Strike offering complete social media and reputation management solutions. Both companies were co-founded ...

Super Bowl ads both impress, disappoint local marketing/ad reps
Bill Hayward: Director of communications and public relations for Marketing Works in Springettsbury Township. Julie Lando: President and owner of Moxie Media and Design in York.

Smart Business Network Acquires OnMark Solutions to Deepen Product Offerings
CLEVELAND, OH, Feb 06, 2012 (MARKETWIRE via COMTEX) -- Smart Business Network, Inc. today announced its acquisition of OnMark Solutions, Inc., a full-service e-marketing services company in Cleveland, deepening the expertise and capabilities offered to ...

Meghan Needham Named Director of Marketing at Scientia Advisors
At Scientia Advisors, Needham will develop and execute marketing and branding initiatives that further establish Scientia Advisors unique approach to helping companies in the healthcare industry develop and execute business strategies resulting in ...

Internet Marketing Going to be Essential for Web Marketing Success
by TheSEO Champs Internet becomes essential for your business marketing in current competitive technological world. Number of internet marketing techniques will promote your brand, business, products, services in online media.

SIGMA Marketing Launches Fast Forward Social Media
ROCHESTER, NY, Feb 06, 2012 (BUSINESS WIRE) -- SIGMA Marketing Group, the customer intelligence-driven, direct and digital marketing services firm, today announced the launch of Fast Forward Social Media, an expert, streamlined assessment process to ...

IMN Helps Kia Motors America Drive Toward Digital Marketing Goals
(EON: Enhanced Online News)--IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced details of its involvement with Kia Motors America (KMA), specifically to support the company's ...

Facebook Performance Marketing Firm Adotomi Announces the Appointment of ...
6, 2012 /PRNewswire via COMTEX/ -- Adotomi, a leading performance marketing company for social media, announced today the appointment of online marketing veteran Udi Broyer to the position of Chief Financial Officer. Mr. Broyer's responsibilities ...

Five Practical Marketing Strategies for Companies Without Super Bowl Budgets ...
Super Bowl advertising may be good for some, but most companies need more practical business and marketing strategies.

Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ...
INDIANAPOLIS, Feb 06, 2012 (BUSINESS WIRE) -- Formstack, the leader of online form building, and Constant Contact(R), Inc. /quotes/zigman/107135/quotes/nls/ctct CTCT +2.51% , the trusted marketing advisor to more than half a million small organizations ...

Is it time for your business to be on Facebook?
If consumers are your market, “You can't afford not to be on Facebook,” says Patricia McGuinness, principal of Shoestring Business Marketing in Forest Park. And, McGuinness continues, “If you don't have a website, then Facebook is imperative for an ...

Aria Systems Continues Aggressive Growth, Names Sandra Vaughan as Chief ...
SAN FRANCISCO, Feb 06, 2012 (BUSINESS WIRE) -- Aria Systems, the leading provider of cloud billing and subscription management solutions, today announced that Sandra Vaughan has been named Chief Marketing Officer. Vaughan is responsible for Aria ...

Funding Provided for Local Marketing Company
The provincial government has provided adfinitum Networks Inc. with over $540-thousand for the development of their market probing tool 'adfinitum'.

Google changes coming
A marketing agency specialising in social media said Google's changes to its US site reflected people's willingness to take online reccommendations at face value from strangers.

The Marketing Maven: Taking your business to the top floor
This happens to many business owners, which is why you need to prepare an elevator speech. The term comes from the suggestion that you should be able to concisely explain your business in the time it takes to ride an elevator from the first to the top ...

Firehouse Subs restructures marketing team
Doug Reifschneider has been named vice president of marketing services after previously serving as director since 2006. Kristen Majdanics, who has managed the company's brand marketing for the last four years, expands her responsibilities as director ...

DHS Holding, Co. Announces Expansion of SalesKing.com
(pinksheets:DHSM) has announced today that SalesKing.com, acquired in 2011, is expanding their business model to include GPS-based marketing solutions. This technology is built to target consumers based on their location. By using GPS-based zero-in ...