Web Backlinks. Quality Backlinks.

Knowing Your Target Audience
08 Nov 11

A very important factor in an SEO campaign is to know the demographics of your visitors. You need to know who is actually looking for you in order to determine where best to advertise. A few metrics to consider and track are location, language and average time on site which will greatly assist in determining your target audience. Tracking these metrics (and much more useful functionalities) can be achieved through Google Analytics.

One thing to remember is that people use search engines mostly to do some kind of research. For example, before buying a mobile phone, a user may visit a number of websites that provide mobile phone reviews and product specifications. After determining what phone to buy, the user may then choose to go online to buy the mobile device. The thing to note here is that there are two distinct set of keywords that the user may enter to ultimately acquire a mobile phone. One set of keywords for researching mobile phones e.g. "mobile phone review" and another set of keywords for buying the mobile phone e.g. "buy cheap mobile phones".

In this scenario, to make a successful sale, your website must provide enough information about the product, and have a facility to sell the product online. Your website would need to be optimized for the two sets of keywords i.e. research and sale.

keywords: seo target audience, demographics

Putting it All Together With Google Analytics
15 May 11

Google Analytics is a powerful yet easy-to-use and flexible tool that will allow you to analyze your website traffic data effectively. It’s a great way to measure the success of your website tweaks since the reports provided are extensive and insightful. Best of all the service is free!

Here are some reports available through Google Analytics:

• Visits - Total number of unique visits.
• Pageviews - Total number of pageviews (hits).
• Pages/Visit - Average number of unique pages viewed per visit.
• Bounce Rate - The percentage of single-page visits in which the person left your site from the entrance (landing) page.
• Avg. Time on Site - The average time a user spends on your site per unique visit.
• New Visits - The percentage of new visits.
• Visitors - The total number of unique visitors.
• Map Overlay - Heat map of where your visitors came from.
• Content Overview - Lists the total pageviews and pageview% for pages visited.
• Traffic Sources - Where your visits came from.

Each report can be dissected and viewed on a lower level, for example, you can drill down on the "Visitors" report and segment it even further. Visitor segmentation by languages, network locations, browsers, operating systems, screen colors, screen resolutions, java support, flash, plus much more are available through this tool.

The sky seems to be the limit with this tool. I’ve been using this tool for over a year now and found it invaluable when it comes to planning SEO campaigns for my website. I highly recommend it.

keywords: google analytics, seo, website traffic tracking